How a Community-Focused Content Strategy Drove Business & Career Growth
October 18, 2023
On this episode of Growing with Content, Rease Rios, Director of Content at Qase, shares how she transformed Webflow's typical Year in Review project into a community-driven content initiative that increased page traffic, engaged customers, and drove growth. You'll also learn how it led to her career bump and how she's currently executing content with that community focus at Qase.
Rease Rios, Director of Content at Qase joins host, Victor Eduoh, on this exciting episode of "Growing With Content." Rease delves deep into how she shifted the usual focus and executed a community-focused Year in Review content strategy for Webflow.
Key Themes Discussed:
1. Shifting Focus: Rease emphasizes the need to shift from solely measuring statistics to prioritizing people and community engagement. They discuss incorporating what people from your customer community are achieving with your product into all content-driven marketing campaigns.
2. Organizational Tools: Rease highlights the use of tools like Notion for content planning and assignment management. They also mention the importance of creating a pitch board where internal champions can contribute and workshop ideas.
3. Transparency in Promotion: Rease emphasizes the value of being transparent and honest when promoting their product. They highlight a blog article that includes their own product in a listicle, without bashing competitors or making exaggerated claims.
4. Metrics and Measurement: Rease discusses her goal of measuring more than just website traffic. She shares how they created a dashboard to track various metrics, including sign-ups and user engagement, to gain a broader understanding of the impact of their content.
5. Leadership and Initiation: Rease shares advice on becoming a leader by championing projects and testing the waters. She emphasized the importance of being comfortable in one's current job and using it as an opportunity to identify strengths and interests.
6. People-Centric Approach: Rease highlights the importance of understanding the target audience by being present in spaces where they are active. They mention curating information on platforms like Quora and Reddit, as well as leveraging persona building to better connect with the community.
Throughout the episode, Rease provides valuable insights into building a community-focused content strategy and driving growth through innovative approaches.
GROWING with CONTENT is VEC.studio's official podcast.
Tune in to learn how B2B Content Leaders grow SaaS brands (and advance their careers) through narrative-driven content target ICPs actually consume. Your host, Victor Eduoh, also gets them to pull the curtains on how they are currently crafting content that stands out and drives meaningful outcomes amidst the noise accelerated by AI tools.
Tune in to learn how B2B Content Leaders grow SaaS brands (and advance their careers) through narrative-driven content target ICPs actually consume. Your host, Victor Eduoh, also gets them to pull the curtains on how they are currently crafting content that stands out and drives meaningful outcomes amidst the noise accelerated by AI tools.